Every interaction with audiences matters, and SMS marketing has emerged as a powerful and personal channel to connect with your audience. Unlike other marketing platforms, building an SMS following offers a direct and immediate means of engagement. This guide will walk you through growing your SMS audience from the ground up, equipping you with the knowledge you need to succeed. From building your subscribers to sending messages that resonate, to analyzing performance, we will explore every facet of SMS marketing that enables you to establish a strong and engaged following. Let's embark on this journey to harness the full potential of SMS marketing and cultivate a loyal and engaged audience.
An SMS channel isn’t like a baseball field in Iowa. People will come if they know where to find you. Before you dive into the world of SMS, it's essential to outline your goals, strategies, and key performance indicators. Here's how to make a plan that sets you on the path to SMS success:
When aiming to convert your most loyal fans into SMS subscribers, tailoring your promotion to each medium is crucial. The Subtext platform provides you with an array of features to drive subscriptions. Below we’ll talk you through best practices based on where your audience lives.
Converting your website visitors to SMS subscribers is easier than you think. Below we go into the top tactics we’ve seen drive subscriptions for Subtext users.
Do you already have a newsletter audience? If so, that’s a perfect place to promote your new text service. Texting isn’t just a shorter newsletter, but a fresh channel to engage readers who want to hear from you, but are fed up with inbox clutter. USA Today’s Short List Elections campaign covered the 2020 presidential election from the beginning of the debate through the inauguration. This spinoff campaign grew USA Today’s SMS audience by 5x in relation to the news organization’s daily headlines campaign of the same name.
Promote your SMS campaign through your existing social media accounts to convert your most engaged followers into SMS subscribers. Let's talk through some standard best practices.
Podcast listeners are always looking for new ways to engage with the hosts they love so why not promote during your episodes? Doug Lesmerises and Ross Jackson talk about how they both were consistent about sharing their Subtext channels on their podcast, leading to a healthy SMS audience. Here are a couple of best practices for promoting to your podcast audience.
SMS marketing and communication can be a key component of any event. Utilize your SMS channel to share information prior to an event and day-of communication and utilize it to promote future events. Encourage attendees to subscribe for a seamless and personalized experience, ensuring they stay connected with your brand beyond the event itself. Here are a few ways to drive subscribers.
Some of our clients decide to promote their campaigns in some pretty unique ways. Creative and unconventional approaches not only capture attention but also set your brand apart, fostering a sense of excitement and intrigue that encourages users to take that extra step in joining your SMS channel. Here are some successful examples:
Once you have SMS subscribers, the next important step in SMS marketing is retaining them. Offer value through personalized content, exclusive insights, and two-way communication. Respect frequency preferences, adhere to regulations, and provide an easy opt-out option. Now, let's dive into some essential tips for effective SMS audience retention.